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Raised in Oklahoma, Sierra Crider moved to Nashville to attend Belmont University in 2014. While completing her studies, Sierra interned for several companies including Big Loud, Big Machine Label Group, Sandbox Entertainment, and Word Entertainment.
Upon graduating in 2016 with a degree in Music Business, she began her career at Big Loud for the management and label divisions working under Seth England and Chief Zaruk. In 2019, Sierra joined SNG Music and now serves as their Manager of Creative & Marketing on the publishing team.