Building your Digital Profile as a Songwriter. Whether you are an artist/writer planning to release your first record or a songwriter that would like to put out a project of your favorite songs, there have never been more tools available to build your digital presence. One major challenge is that there is too much choice. In our session today we will explore strategies to help you curate a toolkit to achieve your goals as a creator.
Robby Towns is an 18-year professional and creative services veteran. He holds a Bachelor’s degree in Business from the University of Tennessee and a Master’s degree in Music Business from New York University (NYU). He got his start in the Advisory Services practice of KPMG, one of the largest professional services companies in the world, where he managed multi-million dollar engagements for a diverse portfolio of private and publicly held clients.
Towns founded NestaMusic in 2010, a consultancy initially focusing on strategy, research, and new media initiatives in the music industry. In this role, he provided insight and commentary on the groundbreaking “Adding Up” white papers authored by well known economist Will Page (PRSforMusic, Spotify). He worked with Columbia Records to optimize their digital resources for analyzing artist campaigns, in addition to serving as a strategic advisor to the A&R team regarding the emergence of EDM in the US. He later released EDMTCC, a research project and brand focused on Technology, Culture and Curation in Electronic Dance Music, which launched in 2014 and premiered in Sydney, AU. Towns served as the Director of Digital Strategy for the Music Business Association where he helped spearhead the release of the first universal Music Metadata Style Guide, as well as advancing industry wide initiatives around digital supply chain, search engine optimization and digital marketing. He played a key part in bringing the Music Biz conference to Nashville in 2015, where it has remained since.
Towns began working for Spotify as a consultant focused on Publisher Relations in 2015 and was hired by Troy Carter as Director, Songwriter Relations for Nashville. Upon exiting Spotify in 2017, his consultancy pivoted to a strategic focus on providing label and artist services to a mixture of artists and songwriters like Noelle Scaggs (of Fitz & The Tantrums), Cassadee Pope, Dave Barnes, Jim Croce (estate), Jacob Powell, Emily Hackett, Austin Jenckes and Republican Hair aka Luke Dick. In September 2019, Towns launched creative and artist services firm GoodCopBadCop, a co-venture with Blind Copy Creative founder Nada Taha.
He has served as a U.S. delegate to Eurosonic-Noorderslag in the Netherlands on five different occasions. Towns currently resides with his wife and two daughters in Nashville, TN.
This event will take place via Zoom. You'll receive a link upon registration!